Social Media Post- Nikita Dragun- Jackie Jones

December 15, 2019 at 4:02 am Leave a comment

I did my presentation on Nikita Dragun, a transgender Youtuber with over 2.6 million subscribers. Dragun is a talented makeup artist who shares her skills with her followers, but she has also documented her journey with her transition. Nikita is of Vietnamese and Mexican descent and attracts a lot of viewers with her intersectional identity.

From her Youtube platform, she was able to found Dragun Beauty, her makeup line that promotes inclusivity and is specifically targeted towards the LGBTQ+ community. She has videos like “Our Daughter is Transgender,” where Nikita asks her parents what it was like for them while Nikita was transitioning. This video and Nikita’s channel as a whole is a great resource for other kids or parents going through a similar experience. The exposure of her channel creates more acceptance of the AAPI and LGBTQ+ community, whether Nikita realizes this or not. In Routledge Companion to Asian American Media, Lori Lopez says: “There is more optimism around the impact that Youtube videos have had on the careers of Asian American artists, who have long struggled to cross over into professional positions.” Nikita is a great example of an AAPI artist who was able to use her talents to create a wide following and become financially successful due to the accessibility of Youtube. Her channel has created opportunities like her makeup line as well.

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